Comparison

Best AI visibility trackers, compared

The tools built to track whether ChatGPT, Perplexity and Google AI Overviews name your brand are Profound, Peec AI, Otterly.AI, Scrunch AI, Rankscale, Semrush’s AI toolkit, and Fulcru. They do the same core job - run the questions your buyers ask AI and record who gets named - and differ mostly on price and on what happens after the measurement. For a bootstrapped founder, Rankscale (from $20/mo) and Otterly.AI (from $29/mo) are the cheapest entry points; Profound (from $99/mo, billed annually) is the enterprise pick; and Fulcru (from $50/mo, with a free report) is the one that also writes and re-measures the page that closes each gap.

The comparison

Starting price is the lowest paid plan, not the one most teams land on. Engines listed are what the entry plan actually covers, because several tools gate the bigger engines behind higher tiers or paid add-ons.

• † Peec AI does not publish its exact prices on its pricing page; the ~€89/mo figure is from third-party reviews and should be confirmed in-app. Every other price here is from the vendor's own current pricing page and reflects the lowest paid entry point, not the plan most teams end up on.

How to read this table

Every tool here runs your questions against the engines and tells you whether you were named. That part is close to a commodity. The two things that actually separate them are: which engines the plan you can afford covers, and whether the tool stops at the number or helps you change it. Most stop at the number. Decide which of those two axes is your real constraint before you decide on price.

Who each tool is actually for

Rankscale$20/moEssentials, billed annually. Credit-metered; free Pro trial.

An agency that wants the widest engine coverage in the category at the lowest entry price, and is comfortable with credit-metered usage.

Otterly.AI$29/moLite, billed monthly ($25/mo annual). Free trial for new users.

A solo operator or small team that wants the cheapest honest way to monitor AI answers and is happy to handle everything after the measurement themselves.

Fulcru$50/moStarter, plus a free visibility report that needs no card.

A bootstrapped founder who does not just want to learn they are invisible - they want the page that closes the gap written, published, and the before/after delta measured, through an agent loop rather than by hand.

Profound$99/moStarter, billed annually. Growth is $399/mo.

An enterprise brand or larger agency that wants the deepest answer-engine analytics on the market and has a team ready to act on them - the category's high end, priced for it.

Semrush AI Toolkit$99/moPer domain, billed annually. 25 tracked prompts included.

A team already living inside Semrush for classic SEO, that wants AI-visibility tracking bolted onto the workflow and reports it already uses.

Peec AI~€89/mo†Self-serve Starter, annual saves 15%. 7-day trial, no card.

A European SEO team or agency that wants clean multi-brand monitoring with a native MCP and does its own content work.

Scrunch AI$300/moStarter, monthly ($250/mo annual). 7-day trial, no card.

A brand whose main worry is how AI agents read and traverse its site - Scrunch leans into the technical-readability half of the problem, not just monitoring.

The best pick for a bootstrapped founder

If the budget is the hard constraint and you have someone to write the content, Rankscale and Otterly.AI are the cheapest honest way to find out whether AI names you, at $20 and $29 a month. If the constraint is not the monitoring but the writing - you can see you are absent and nobody has time to build the page that fixes it - that is the specific gap Fulcru is built for, and it starts at $50/mo with a free report first. Profound and Scrunch are excellent and priced for teams with a budget to match; on a founder’s card they are the wrong tool, and we would rather say so than pretend the whole field costs the same.

Where Fulcru is genuinely different

Fulcru is the only tool in this list that closes the loop instead of handing you a dashboard. It finds the questions where an engine names a competitor instead of you, drafts the page that answers that exact question - grounded in the sources those engines already cite - and then snapshots your mention rate the moment you publish so the next pass shows the delta. The whole loop is agent-usable over MCP and a free CLI, so an agent can run gap to draft to published to re-measured without you stitching four tools together. Every engine is on every plan; we do not gate Perplexity or Gemini behind a higher tier. That is the honest edge - not that we measure better, but that measurement is where the others stop and we do not.